Between myth and solution, the search for a really existing entrepreneurship

Abstract

This paper aims to propose an analysis of entrepreneurship that takes into account its actually existing form. The idea of ​​hybrid neoliberalism allows us to think about the simultaneity of ways of organizing life, or political rationalities. In this way, I seek to analyze entrepreneurship as a neoliberal normativity to put it in dialogue with other rationalities present in the Brazilian popular classes, inferring its hybridity. I conclude by affirming the analytical relevance of entrepreneurship to understand its practical uses and to approach contemporary life strategies.