Women portraited by brazilian advertising
an intersectional approach on social references conveyed
Abstract
This work aims to discuss theoretically and from an intersectional pers- pective who the references associated with the images of women conveyed by Brazilian advertising constitute ways of meaning them, so that impact self-defi- nition and how they are defined in the social interactions. It is concluded that the diffusion of images that have restrictive meanings about women’s life experiences offers justifications for situations of social injustice, which contributes to the per- petuation of oppressions that reproduce inequalities.
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The authors surrender their copyrights of the articles, book reviews and interviews published to Contemporânea – Revista de Sociologia da UFSCar, which makes available the content in its printed and online versions under a policy of free access to knowledge.
Reproductions of texts in other publications may be formally requested from the Editorial Committee.
